![]() ![]() ![]() This campaign uses such lines as: 'Winston Just Got Naked, No Additives, No Bull' 'Winston, Straight Up, No Additives, True Taste' and 'No Bull, No Additives, True Taste.' One of RJR’s slick new 'No Bull' magazine ads features a woman saying, 'Until I find a real man, I’ll settle for a real smoke.' Another features a blues musician and reads, 'My blues are real, just like my smokes.' And in a third version, a female auto racing car fan, seen cheering in the stands, says, 'My name isn’t Sugar, so don’t add it to my smokes.' 'To imply that the new Winston cigarettes are even remotely healthy is ridiculous,' said Novelli. These two new campaigns demonstrate why we need tough new tobacco advertising restrictions, like those contained in the proposed tobacco agreement.' RJR’s new ad campaign for its Winston brand takes an absurd and deceptive approach, implying that its new additive-free cigarettes are healthier and somehow better for consumers. 'And after the welcome death of Joe Camel, RJR has found an even more alluring way to keep attracting youngsters to Camel cigarettes. 'RJR’s launch of the new ‘healthy’ Winston campaign is outrageous and truly deceptive,' said Bill Novelli, CAMPAIGN president. Today, the CAMPAIGN FOR TOBACCO-FREE KIDS sounded the August Smoke Alarm on the company’s bold new effort to target young smokers (Camel) and deceive adults and kids into believing that tobacco use is healthy (Winston). Washington, DC - A healthy smoke? A sexy cigarette? These may seem like improbable combinations, but RJ Reynolds (RJR) has launched two new advertising campaigns using implied health claims and youthful seductiveness to sell more cigarettes. COVID-19: QUIT SMOKING AND VAPING TO PROTECT YOUR LUNGSĪugust Tobacco Smoke Alarm Sounds on RJ Reynolds’ 'Healthy Smoke and Sexy Cigarette' Advertising CampaignsĪnnouncement Exposes Manipulative Tobacco Industry Tactics With Winston and Camel Brand Cigarettes August 21, 1997.THE TOLL OF TOBACCO IN THE UNITED STATES.public from the harmful effects of tobacco use. "This action is a milestone, and a reminder of how we use the tools of science-based regulation to protect the U.S. "The FDA's job is to ensure tobacco products are not marketed in a way that leads consumers to believe cigarettes with descriptors like 'additive-free' and 'natural' pose fewer health risks than other cigarettes, unless the claims have been scientifically supported," said Mitch Zeller, director of the FDA's Center for Tobacco Products, in a written statement. That included the authority to require that any claims suggesting a product is safer than regular cigarettes must be proven to be true. ![]() The move marks the first time the FDA has taken this kind of step since it got expanded powers to regulate tobacco products in 2009. The agency said those claims could mislead smokers into thinking those cigarettes are safer than others. The Food and Drug Administration on Thursday ordered three tobacco companies to stop claiming their cigarettes are "additive-free" or "natural." American Spirit is one of three brands that have gained unwanted attention from the FDA for marketing cigarettes as "natural" or "additive-free." ![]()
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